Who Invented McDonald'S?

While most are the loyal customers of this McDonald’s, not all of these are conscious of that devised McDonald’s. The concept of this fast food restaurant was developed by Mac and Dick Macdonald in 1940 when they changed their hot dog stand from Monrovia Airport to the 14th and E Street at United States Route 66, San Bernadino, California. During that time, they understood that their burgers were selling like hot cakes. Eight decades later, they eventually changed their business by making use of the Speedee Service System. The machine was to make a lineup of production hamburgers made before they had been ordered. The concept then conquered the industry and was completely compared to ordinary restaurants.

They made history by cutting out nearly half of their competitors. The rapid growth of their business led to them decreasing more prices and consequently has been the key towards to McDonald’s success. In 1953, Mac and Dick Macdonald chose to create their quick food restaurant into the franchise strategy. They met with Neil Fox and started their first franchise restaurant in Phoenix, Arizona. At Graham MacDonald , the second and third restaurants were opened in Saginaw, Michigan and Downey, California.

Later in 1955, an entrepreneur named Ray Kroc made an agreement with the 2 men who invented McDonald’s to start up the McDonald’s Systems Incorporation. His entrance into the company made a fantastic effect to the development of McDonald’s. He open the ninth franchise restaurant in Des Plaines, Illinois and further improved the sales until 1958 the firm achieved the 100 millionth hamburger sold. In 1959, it was reported that more than 100 franchises are opened.

To extend the business of the fast food restaurant, Kroc then started their first billboard advertisement in 1959. He renamed the company to McDonald’s Corporation in 1960 and bought up the Macdonald brothers in 1961. The discussions were not done well and Kroc and the Macdonald brothers went separate ways. This information seemed to be unbelievably awful in United States and the Macdonald’s family even wrote about their deal with Kroc and promoted their side of this narrative.

This was to maintain the franchisees’ loyalties due to the highly competitive sector. The business continued with their business expansion and achieved its 100 billionth hamburger offered in 1963. The company’s 500th franchise has been started in Toledo, Ohio.